Manage your Webinar Campaigns with Account Engagement (Pardot)
How to connect GoToWebinar and Account Engagement
Integrating your webinar campaigns with Account Engagement allows webinars to become part of your marketing automation strategy. Lucky for us offers an out-of-the-box connection to the GoToWebinar platform that can work seamlessly with your campaigns.
In our guide, we share the essential steps for a fully connected webinar campaign with GoToWebinar:
- Running your invitation email campaign from Account Engagement with aligned branding
- Include multiple webinar registrations in one form
- Segmenting further your registered prospects and target them with optimised communication
- Sharing the recording of your webinar and use it for lead generation
